Mar 28, 2024  
2021-2022 General Catalog 
    
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JCOM 5300 - Case Studies in Public Relations (CI)


CI Communications Intensive
3 credits

This course covers advanced study and practice in public relations cases, processes, techniques, campaigns, and marketing communications strategies. It also addresses the analysis of approaches to corporate reputation issues, organizational positioning, and use of mass media strategies. Additional coursework is required for those enrolled in the graduate-level course.

Prerequisite/Restriction: JCOM 3320  with a grade of C or better, or instructor permission

Cross-listed as: JCOM 6300