Jun 18, 2018  
2018-2019 General Catalog 
  
2018-2019 General Catalog
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JCOM 6300 - Case Studies in Public Relations


3 credits

Advanced study and practice in public relations cases, processes, techniques, campaigns, and marketing communications strategies. Analysis of approaches to corporate reputation issues, organizational positioning, and use of mass media strategies.

Prerequisite/Restriction: Minimum grade of C in JCOM 3320 

Cross-listed as: JCOM 5300 .



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