Aug 18, 2018  
2018-2019 General Catalog 
  
2018-2019 General Catalog
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MGT 3500 - Fundamentals of Marketing


3 credits

This is an overview of marketing function emphasizing concepts and terminology. It includes basic marketing activities of product management, pricing, distribution, promotion, marketing research, and consumer behavior.

Prerequisite/Restriction:
  • Admittance to a USU major
  • Cumulative GPA of 2.67 or higher 
  • Completion of at least 40 credits




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