Aug 15, 2018  
2018-2019 General Catalog 
  
2018-2019 General Catalog
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CMST 3400 - Persuasion (CI)


CI Communications Intensive
3 credits

Survey of theory and research investigating the process of social influence. Topics include: compliance-gaining strategies, enactment and detection of deception, verbal and nonverbal influence, attitude change, conformity, communicator characteristics, credibility, emotional appeals, and ethics.



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