MSLE 4580 - Artificial Intelligence in Marketing Experimental Design

2 credit(s)

Fundamental principles of experimental design are discussed and applied as students leverage artificial intelligence (AI) tools to generate, refine, and test hypotheses relevant to marketing. The research emphasis is using A/B testing to improve business outcomes.

Prerequisite(s): B grade or better in MSLE 3500

Repeatable for credit: No
Grade Mode: Standard

Course changes effective: Spring 2024