Jun 15, 2024  
2013-2014 General Catalog (Summer, Fall 2013) 
    
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MGT 6560 - Market Analysis and Decision Making

3 credits

Develops skills necessary to plan and implement an effective marketing strategy. Focuses on role of marketing information in managerial decision making. Uses marketing cases and/or simulation games throughout the course.

Semester(s) Traditionally Offered: Fall, Spring


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