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May 18, 2024
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2013-2014 General Catalog (Summer, Fall 2013) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MGT 4570 - Consumer Choice Modeling
2 credits
This course explores and defines the specific attributes of consumer choice and its relationship to consumer marketing. The course builds on theory and research in psychology, marketing, and economics to examine both conscious and non-conscious consumer motivations, emotions, and other decision drivers. Students will be capable of conceptualizing, operationalizing, and developing marketing tools, models, and strategies to improve the marketing performance of an enterprise.
Prerequisite/Restriction: Grade of B- (2.67) or better in MGT 3500 ; PSY 3010 or STAT 1040 or STAT 2300 or STAT 3000 ; admittance to a USU major, cumulative GPA of 2.67 or higher; completion of at least 40 credits.
Semester(s) Traditionally Offered: Fall, Spring
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