Apr 25, 2024  
2013-2014 General Catalog (Spring 2014) 
    
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MGT 4510 - Buyer Behavior

2 credits

Marketing analysis of the decision processes of individuals, households, businesses, and not-for-profit institutions. Builds on concepts from psychology, sociology, anthropology, and economics.

Prerequisite/Restriction: Grade of B- (2.67) or better in MGT 3500 , any Breadth Social Sciences (BSS) course, admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits.

Semester(s) Traditionally Offered: Fall, Spring


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