Mar 28, 2024  
2013-2014 General Catalog (Spring 2014) 
    
2013-2014 General Catalog (Spring 2014) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

MGT 4530 - Marketing Intelligence


3 credits

Management of marketing research function. Basic vs. decisional research, survey research, cost vs. value of information, research design, experimentation, and analysis techniques.

Prerequisite/Restriction: Grade of B- (2.67) or better MGT 3500 ; choose one of the following statistics courses: STAT 1040 , STAT 2300 , STAT 3000 , or PSY 3010 ; admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits.

Semester(s) Traditionally Offered: Fall