Apr 19, 2024

2013-2014 General Catalog (Spring 2014)

2013-2014 General Catalog (Spring 2014) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

MGT 4540 - Social Media Marketing

2 credits

This course takes an in-depth look at social networks, social media platforms and online advertising. The course will explore how social networking tools have dramatically altered the ways we live, work, learn, shop, share and consume content and develop relationships. The course will especially emphasize promotional tools used by marketers in order to gain brand awareness, loyalty, and market share.

Prerequisite/Restriction: Grade of B- (2.67) or better in MGT 3500; admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits.

Semester(s) Traditionally Offered: Fall, Spring