Apr 23, 2024  
2013-2014 General Catalog (Spring 2014) 
    
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MGT 4590 - Marketing Audit

3 credits

Analytical approach to strategic marketing problems facing the firm competing in global markets. Emphasizes key analytical and decision-making frameworks concerning the global marketing environment and the marketing mix and their impact on the firm’s performance.

Prerequisite/Restriction: Grade of B- (2.67) or better in MGT 3500 ; admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits.

Semester(s) Traditionally Offered: Fall, Spring


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