Mar 28, 2024  
2013-2014 General Catalog (Spring 2014) 
    
2013-2014 General Catalog (Spring 2014) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

MGT 3530 - New Venture Marketing


2 credits

This course teaches students how to develop and build the brand for the new enterprise. Strategies for gaining customer intelligence are taught, with particular attention to primary and secondary marketing research.  Effective low-cost marketing strategies are taught. Students are taught how to use “the coin of the realm” to gain market presence for their ventures. Understanding and implementing social media in marketing and promotion of the opportunity will be learned in the course, as well as the role of traditional media: print, radio, television. This course will use well established research in marketing, strategy and psychology to support the tools, concepts and theory taught in the class.

Prerequisite/Restriction: MGT 3510 ; admittance to a USU major, cumulative GPA of 2.67 or higher; completion of at least 40 credits.

Semester(s) Traditionally Offered: Fall, Spring, Summer