Apr 24, 2024

2013-2014 General Catalog (Spring 2014)

2013-2014 General Catalog (Spring 2014) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

MGT 4525 - New Product Development

2 credits

The purpose of this course is to explore issues and problems in the marketing of new products and services. The processes of new product marketing including identification, concept selection, product design, pre-test and test marketing, launching and profit management will be taught. Formal models and approaches involving new product marketing will be demonstrated and students will apply the models on business cases.

Prerequisite/Restriction: Grade of B- (2.67) or better in MGT 3500; admittance to a USU major, cumulative GPA of 2.67 or higher; completion of at least 40 credits.

Semester(s) Traditionally Offered: Fall, Spring