Apr 24, 2024

2013-2014 General Catalog (Spring 2014)

2013-2014 General Catalog (Spring 2014) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

MGT 4535 - Marketing Campaigns

2 credits

This course introduces the student to the area of marketing compaigns by exploring areas essential for the communication strategies necessary for the successful marketing of products and services. The course focuses on various elements of campaign strategy, including advertising, promotions, point-of-purchase communications, direct techniques, and other topics. The course will focus on the development of marketing campaigns from conception to implementation.

Prerequisite/Restriction: Grade of B- (2.67) or better in MGT 3500; admittance to a USU major, cumulative GPA of 2.67 or higher; completion of at least 40 credits.

Semester(s) Traditionally Offered: Fall, Spring