Apr 16, 2024  
2014-2015 General Catalog (Spring, Summer 2015) 
    
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BUS 4530 - Fundamentals of Marketing Research

3 credits

Examines the marketing research process. Develops skills in research using secondary data, primary qualitative data, and primary quantitative data. Helps students make sound business decisions based on analysis of research data.

Prerequisite/Restriction: Cumulative GPA of 2.5 or higher and completion of at least 40 credits.

Semester(s) Traditionally Offered: Fall


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