Apr 19, 2024  
2014-2015 General Catalog (Spring, Summer 2015) 
    
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MGT 4530 - Marketing Research

3 credits

Management of marketing research function. Basic vs. decisional research, survey research, cost vs. value of information, research design, experimentation, and analysis techniques.

Prerequisite/Restriction: Grade of B- (2.67) or better MGT 3500; choose one of the following statistics courses: STAT 1040, STAT 2300, STAT 3000, or PSY 3010; admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits.

Semester(s) Traditionally Offered: Fall


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