Apr 19, 2024  
2014-2015 General Catalog (Spring, Summer 2015) 
    
Catalog Navigation
  Catalog Home
  Introduction to Utah State University
  Message from the President
  Calendars
  Admission
  New Student Orientation
  Financial Aid and Scholarships
  Academic Advising (Undergraduate)
  Registration
  Schedule of Classes
  2014-15 Tuition and Fee Schedule
  General Education Requirements
  University Studies Depth Requirements
  Undergraduate Graduation Requirements
  Graduate Student General Information
  Academic Policies and Procedures
  Student Support Offices & Programs
  Other University Units and Programs
  Colleges
  Academic Departments and Programs
  Academic Programs Listed Alphabetically
  Course Descriptions
  Overview of Course Numbering System
  Archived Catalogs (1998-2014)
  Campus Map
HELP
2014-2015 General Catalog (Spring, Summer 2015) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MGT 4540 - Social and New Media

2 credits

This course takes an in-depth look at social networks, social media platforms and online advertising. The course will explore how social networking tools have dramatically altered the ways we live, work, learn, shop, share and consume content and develop relationships.  The course will especially emphasize promotional tools used by marketers in order to gain brand awareness, loyalty, and market share.

Prerequisite/Restriction: MGT 4535 ; Grade of B- or better in MGT 3500 ; admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits.

Semester(s) Traditionally Offered: Fall, Spring


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)