|
Apr 25, 2024
|
|
|
|
2014-2015 General Catalog (Spring, Summer 2015) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
|
MGT 4590 - Marketing Strategy 3 credits
Analytical approach to strategic marketing problems facing the firm competing in global markets. Emphasizes key analytical and decision-making frameworks concerning the global marketing environment and the marketing mix and their impact on the firm’s performance.
Prerequisite/Restriction: Grade of B- (2.67) or better in MGT 3500 ; admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits.
Semester(s) Traditionally Offered: Fall, Spring
|
|