Apr 25, 2024  
2014-2015 General Catalog (Spring, Summer 2015) 
    
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MGT 6525 - Marketing Channels and Social Media

3 credits

This course introduces graduate students to the field of marketing communications. It will cover a number of topics and areas essential for understanding how to design and evaluate the communication strategies that are necessary for the successful marketing of products and services. The course strikes a balance between the theoretical and practical aspects of marketing communications as a means of gaining a deeper understanding of relevant topics. Toward this end, theories, concepts, and principles employed by scholars and practitioners to explain marketing communications will be examined as a means of uncovering the foundations of effective communication efforts.

Semester(s) Traditionally Offered: Fall, Spring, Summer


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