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  Jul 28, 2017
 
 
    
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2013-2014 General Catalog (Spring 2014) [ARCHIVED CATALOG Please see current catalog]

Marketing - BS


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Jon M. Huntsman School of Business

Department of Management

University Studies Requirements for Major

Students must complete the General Education Requirements :

  •   will fulfill the American Institutions requirement
  •   will fulfill the Social Sciences requirement for students in the Huntsman School of Business
  • For Huntsman School of Business students, courses taken for their major will meet the Exploration requirement

Students must also complete the University Studies Depth Requirements :

  • Courses taken for their major will fulfill the Communications Intensive (CI) and Quantitative Intensive (QI) requirements for students in the Huntsman School of Business
  • Complete at least 2 credits in approved 3000-level or above courses from each of the following two categories: Humanities and Creative Arts (DHA) and Life and Physical Sciences (DSC)

 

Huntsman School of Business Acumen (40 credits)


All majors in the Department of Management must complete the following business acumen, in addition to the specific courses listed for the major. ECN 1500 , ENGL 2010  and STAT 2300  must be completed with a grade of C or better. Additionally, students must receive a grade of B- or better in FIN 3400 , MGT 3500  and MGT 3700 .

Note:


All 3000-, 4000-, and 5000-level courses in the Huntsman School of Business are restricted to students admitted to the Huntsman School or another USU major with an overall GPA of at least 2.67 and completion of at least 40 credits.

Marketing Major (25 credits)


Modern marketing consists of a system of activities designed to help the marketer understand and influence buyer and seller behavior. Within the socio-economic and political environment, the marketer must plan, price, promote, and distribute want-satisfying goods and services to society. 

Minimum University Requirements


Total Credits

120

Grade Point Average (most majors require higher GPA)

2.00 GPA

Credits of C- or better

100

Credits of upper-division courses (#3000 or above)

40

USU Credits (30 USU credits, 20 of which must be upper-division courses, 10 of which must be courses required for student's major)

30 USU credits

Completion of approved major program of study

See college advisor

Credits in minor (if required)

12

Credits in American Institutions (ECN 1500 ;HIST 1700 , HIST 2700  or HIST 2710 ; HONR 1300 POLS 1100 ; or USU 1300 )

3

General Education Requirements  and University Studies Depth Requirements 

 

 

 

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