Apr 25, 2024  
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ART 4425 - Advanced Branding/Packaging Design

3 credits

This course explores the application of a visual brand to a three-dimensional package. Topics addressed include: brand architecture, brand reinvention, personality packaging, sustainable packaging, systems packaging, asset development, market positioning, container function/aesthetics, innovation process, sketching for visualization/presentation and comprehensive production.

Prerequisite/Restriction:  

  • ART 4420  
  • BFA Graphic Design only 



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