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Jan 30, 2025
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2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MSLE 4532 - Data-Driven Decision Making
2 credits
This course prepares students to make data-driven marketing decisions about advertising, branding, customer retention, product development, growth, pricing, promotions, and sales force management. The course provides hands-on experience identifying, collecting, and analyzing the information necessary to improve business decision making.
Prerequisite/Restriction:
- MSLE 3500 with a grade of B (3.00) or better
- One of the following statistics courses:
- Completion of at least 40 credits
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