Apr 19, 2024

2021-2022 General Catalog

2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

MSLE 4532 - Data-Driven Decision Making

2 credits

This course prepares students to make data-driven marketing decisions about advertising, branding, customer retention, product development, growth, pricing, promotions, and sales force management. The course provides hands-on experience identifying, collecting, and analyzing the information necessary to improve business decision making.

Prerequisite/Restriction:

MSLE 3500 with a grade of B (3.00) or better
One of the following statistics courses:
- STAT 1040
- STAT 1045
- STAT 2000
- STAT 2300
- STAT 3000
- PSY 3010
Completion of at least 40 credits