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May 20, 2024
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2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MSLE 4520 - Strategic Pricing
2 credits
This course addresses the importance of determining product or service prices in marketing. It surveys popular pricing practices, explores their pitfalls, identifies the fallacies they are based on, then develops a conceptual framework for effective, proactive decisions.
Prerequisite/Restriction:
- MSLE 3500 with a grade of B (3.00) or better
- Completion of at least 40 credits
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