Nov 10, 2024  
2021-2022 General Catalog 
    
2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

MSLE 6530 - Marketing Research


3 credits

The purpose of this course is to prepare students to make data-driven marketing decisions about advertising, branding, customer experience, product development, growth, pricing, promotions, salesforce management, etc. The course provides experience identifying, collecting, and analyzing information to improve decision-making.

Prerequisite/Restriction:  

One of the following within the last year or three consecutive semesters (including summer):

  • DATA 2100  with a grade of C or better
  • Score of 80% or better on department preparatory course