2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MSLE 6530 - Marketing Research 3 credits
The purpose of this course is to prepare students to make data-driven marketing decisions about advertising, branding, customer experience, product development, growth, pricing, promotions, salesforce management, etc. The course provides experience identifying, collecting, and analyzing information to improve decision-making.
Prerequisite/Restriction:
One of the following within the last year or three consecutive semesters (including summer):
- DATA 2100 with a grade of C or better
- Score of 80% or better on department preparatory course
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