Nov 27, 2022  
2021-2022 General Catalog 
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ART 4420 - Brand Identity Design

3 credits

Advanced studio course focusing on the visual expression of a brand. Students study the design and application of trademarks/logos, related brand strategies, positioning, and processes of research and analysis. Students complete a series of symbol design and application projects.

Prerequisite/Restriction: ART 3400  BFA Graphic Design only