Mar 29, 2024  
2021-2022 General Catalog 
    
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BUSN 2211 - Introduction to Advertising


2 credits

Introduces students to the basic techniques used in advertising. Teaches the use of marketing information and research to develop effective advertising campaigns for different media. Other topics include basic design skills, advertising terminology, examples of effective advertising and simple market research.

Prerequisite/Restriction: An introductory course in marketing, such as  , is recommended

Campus: USU Eastern only