Jan 21, 2020  
2019-2020 General Catalog 
  
2019-2020 General Catalog
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HEP 3900 - Social Marketing in Health Education


3 credits

Explores social marketing techniques used in health promotion and examines the marketing process, which includes formative research, target audience analysis and segmentation, marketing mix, marketing strategies, pretesting, implementation, and evaluation.

Prerequisite/Restriction: HEP 3600  Enrollment limited to Community Health Education and Public Health Education majors only



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