Nov 28, 2020  
2020-2021 General Catalog 
  
2020-2021 General Catalog

HEP 3900 - Social Marketing in Health Education


3 credits

Explores social marketing techniques used in health promotion and examines the marketing process, which includes formative research, target audience analysis and segmentation, marketing mix, marketing strategies, pretesting, implementation, and evaluation.

Prerequisite/Restriction: HEP 3600  Enrollment limited to Community Health Education and Public Health Education majors only