Nov 21, 2024  
2021-2022 General Catalog 
    
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JCOM 3320 - Strategic Research Methods in Public Relations (DSS)


DSS Depth Social Sciences
3 credits

This course covers qualitative research methods standard to real-life applications in public relations problems and campaigns, including focus groups, case analysis, and strategic assessments.

Prerequisite/Restriction:  

All prerequisites require a minimum grade of C: