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Nov 24, 2024
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2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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JCOM 4300 - Integrated Marketing Communication
3 credits
Teaches the integrated marketing functions necessary to effectively position, brand, and market a company. Provides students with opportunity to help bridge the gaps existing among management, strategic, and creative players in the design field. Prepares students to better function as effective account managers or campaign leaders in a public relations, marketing, branding, or advertising culture.
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