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Nov 21, 2024
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2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MSLE 4510 - Consumer Behavior
2 credits
Students learn the marketing analysis of the decision processes of individuals, households, businesses, and not-for-profit institutions. The course builds on concepts from psychology, sociology, anthropology, and economics.
Prerequisite/Restriction:
- MSLE 3500 with a grade of B (3.00) or better
- Completion of at least 40 credits
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