Mar 28, 2024  
2021-2022 General Catalog 
    
2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

MSLE 4510 - Consumer Behavior


2 credits

Students learn the marketing analysis of the decision processes of individuals, households, businesses, and not-for-profit institutions. The course builds on concepts from psychology, sociology, anthropology, and economics.

Prerequisite/Restriction:  

  • MSLE 3500  with a grade of B (3.00) or better
  • Completion of at least 40 credits