Aug 22, 2019  
2019-2020 General Catalog 
  
2019-2020 General Catalog
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MSLE 4530 - Marketing Research


3 credits

Management of marketing research function. Basic vs. decisional research, survey research, cost vs. value of information, research design, experimentation, and analysis techniques.

Prerequisite/Restriction: Grade of B- (2.67) or better MSLE 3500 ; one of the following statistics courses: STAT 1040 , STAT 1045 STAT 2000 , STAT 2300 , STAT 3000 , or PSY 3010 ; admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits



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