Mar 29, 2024  
2021-2022 General Catalog 
    
2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

MSLE 4540 - Content Marketing


2 credits

This course explores how social networking tools have dramatically altered the ways we live, work, learn, shop, share and consume content, and develop relationships. The course emphasizes promotional tools used by marketers in order to gain brand awareness, loyalty, and market share.

Prerequisite/Restriction:
  • MSLE 3500  with a grade of B (3.00) or better
  • Completion of at least 40 credits