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MSLE 4550 - New Product Ideation and Brand Growth

2 credits

This course examines the role of promotion concepts in developing communication strategies. Introducing the nature of communications, this course covers advertising, personal selling, and sales promotion, emphasizing the competitive and strategic value of communications in both the marketplace and society.

Prerequisite/Restriction:
  • Admission to a USU major
  • Cumulative GPA of 2.75 or better
  • Completion of at least 40 credits
  • MSLE 3500  with a B- or better



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