Jun 24, 2019  
2019-2020 General Catalog 
  
2019-2020 General Catalog
[Add to My Saved Pages]

MSLE 4590 - Marketing Strategy


3 credits

Analytical approach to strategic marketing problems facing the firm competing in global markets. Emphasizes key analytical and decision-making frameworks concerning the global marketing environment and the marketing mix and their impact on the firm's performance.

Prerequisite/Restriction: Grade of B- (2.67) or better in MSLE 3500 ; admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits



[Add to My Saved Pages]