| |
Nov 23, 2024
|
|
|
|
|
2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
|
MSLE 4590 - Marketing Strategy
3 credits
This course encompasses an analytical approach to strategic marketing problems facing the firm competing in global markets. It emphasizes key analytical and decision-making frameworks concerning the global marketing environment and the marketing mix and their impact on the firm’s performance.
Prerequisite/Restriction:
- MSLE 3500 with a grade of B (3.00) or better
- Completion of at least 40 credits
|
|
