Mar 29, 2024  
2021-2022 General Catalog 
    
2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

MSLE 4590 - Marketing Strategy


3 credits

This course encompasses an analytical approach to strategic marketing problems facing the firm competing in global markets. It emphasizes key analytical and decision-making frameworks concerning the global marketing environment and the marketing mix and their impact on the firm’s performance.

Prerequisite/Restriction:  

  • MSLE 3500  with a grade of B (3.00) or better
  • Completion of at least 40 credits