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Nov 21, 2024
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2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MSLE 3530 - New Venture Marketing 3 credits
Students develop the brand for a new enterprise. Strategies for gaining customer intelligence are taught, particularly primary and secondary marketing research. Topics include effective low-cost marketing strategies, gaining market presence, and implementing social and traditional media in marketing and promotion.
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