Apr 25, 2019  
2018-2019 General Catalog 
  
2018-2019 General Catalog
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MSLE 3930 - Tourism and Events Administration


3 credits

Core revenue drivers in the Tourism and Hospitality industry are special events, meetings, conferences, conventions, and tradeshows. This course teaches students how to effectively manage the regular operations of an organization and also successfully execute special events. The course teaches students how to successfully and simultaneously manage different types of customers with very different motivations and needs.  This course will focus on managing special events properly and how to use events as a marketing tool for an organization by promoting customer companies or cause - concerts, sporting events, street fairs, etc.

Prerequisite/Restriction: Admittance to a USU major, cumulative GPA of 2.67 or higher; completion of at least 40 credits



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