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Jan 30, 2025
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2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MSLE 4535 - Promotional Strategy
2 credits
This course introduces students to marketing campaigns by exploring communication strategies necessary for the successful marketing of products and services. The course focuses on various elements of campaign strategy, including advertising, promotions, point-of-purchase communications, direct techniques, and other topics.
Prerequisite/Restriction:
- MSLE 3500 with a grade of B (3.00) or better
- Completion of at least 40 credits
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