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Sep 26, 2024
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2016-2017 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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BUS 4530 - Fundamentals of Marketing Research
3 credits
Examines the marketing research process. Develops skills in research using secondary data, primary qualitative data, and primary quantitative data. Helps students make sound business decisions based on analysis of research data.
Prerequisite/Restriction: Cumulative GPA of 2.5 or higher and completion of at least 40 credits
Semester(s) Traditionally Offered: Fall
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