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2016-2017 General Catalog 
    
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JCOM 1500 - Introduction to Mass Communication (BSS)


BSS Breadth Social Sciences
3 credits

History, philosophy, structures, and functions of the mass media (newspapers, magazines, TV and radio, advertising, and public relations) and their intersection with other social institutions. Media economics and the impacts of new technologies on media institutions and society.

Semester(s) Traditionally Offered: Fall, Spring