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Jan 22, 2025
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2016-2017 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MGT 4510 - Buyer Behavior
2 credits
Marketing analysis of the decision processes of individuals, households, businesses, and not-for-profit institutions. Builds on concepts from psychology, sociology, anthropology, and economics.
Prerequisite/Restriction: Grade of B- (2.67) or better in MGT 3500 , any Breadth Social Sciences (BSS) course, admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits
Semester(s) Traditionally Offered: Fall, Spring
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