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Jan 08, 2025
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2016-2017 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MGT 3900 - Strategic Marketing in Hospitality and Tourism
3 credits
This course describes the nature and scope of career opportunities in hospitality and tourism. It provides an introduction to the language of hospitality and tourism management, describes how to identify, understand and segment target audiences, and discusses the role of customer relationship management in hospitality and tourism management. Students also learn how to design and implement effective marketing communications, use market research in hospitality and tourism management, and review and evaluate best practices in the hospitality industry.
Prerequisite/Restriction: Admittance to a USU major, cumulative GPA of 2.67 or higher; completion of at least 40 credits
Semester(s) Traditionally Offered: Fall
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