Mar 12, 2025  
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JCOM 3320 - Strategic Research Methods in Public Relations (DSS)

DSS
3 credits

Qualitative research methods standard to real-life applications in public relations problems and campaigns, including focus groups, case analysis, and strategic assessments.

Prerequisite/Restriction: Minimum grade of C in JCOM 2020  AND minimum grade of C in either JCOM 2300  or JCOM 3310    

Semester(s) Traditionally Offered: Fall, Spring


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