Apr 29, 2024  
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MSLE 3500 - Fundamentals of Marketing

3 credits

This is an overview of marketing function emphasizing concepts and terminology. It includes basic marketing activities of product management, pricing, distribution, promotion, marketing research, and consumer behavior.

Prerequisite/Restriction: Cumulative GPA of 2.75 or higher

This listing includes updates which are effective beginning Spring 2020.


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