Mar 13, 2025  
2019-2020 General Catalog 
    
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MSLE 3530 - New Venture Marketing

3 credits

Students develop the brand for a new enterprise. Strategies for gaining customer intelligence are taught, particularly primary and secondary marketing research. Topics include effective low-cost marketing strategies, gaining market presence, and implementing social and traditional media in marketing and promotion.

This listing includes updates which are effective beginning Spring 2020.


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