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JCOM 3320 - Strategic Research Methods in Public Relations (DSS)

DSS Depth Social Sciences
3 credits

Quantitative and qualitative research methods standard to real-life applications in public relations problems and campaigns, including survey methods, focus groups, case analysis, and strategic assessments.

Prerequisite/Restriction: Minimum grade of C in JCOM 3310  or permission of instructor.

Semester(s) Traditionally Offered: Fall, Spring