Apr 29, 2024  
2023-2024 General Catalog 
    
2023-2024 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

MSLE 4510 - Consumer Behavior


2 credit(s)

Students learn the marketing analysis of the decision processes of individuals, households, businesses, and not-for-profit institutions. The course builds on concepts from psychology, sociology, anthropology, and economics.

Prerequisite(s):  

  • MSLE 3500  with a grade of B (3.00) or better


Repeatable for credit: No
Grade Mode: Standard

Course changes effective: Summer 2022