Nov 25, 2024  
2023-2024 General Catalog 
    
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MSLE 4536 - Internet Marketing Analytics


2 credit(s)

This course provides an introduction to best approaches and practices in internet marketing analytics and analysis. An emphasis is placed on real-world experience to develop an understanding of how these tools can be integrated to inform and evaluate digital strategies.

Repeatable for credit: No
Grade Mode: Standard

Course changes effective: Spring 2022