JCOM 5300 - Case Studies in Public Relations (CI)

CI Communications Intensive
3 credit(s)

This course covers advanced study and practice in public relations cases, processes, techniques, campaigns, and marketing communications strategies. It also addresses the analysis of approaches to corporate reputation issues, organizational positioning, and use of mass media strategies. Additional coursework is required for those enrolled in the graduate-level course.

Prerequisite(s): JCOM 3320 with a grade of C or better, or instructor permission

Dual-listed as: JCOM 6300
Repeatable for credit: No
Grade Mode: Standard