MSLE 4535 - Promotional Strategy

2 credit(s)

This course introduces students to marketing campaigns by exploring communication strategies necessary for the successful marketing of products and services. The course focuses on various elements of campaign strategy, including advertising, promotions, point-of-purchase communications, direct techniques, and other topics.

Prerequisite(s): MSLE 3500 with a grade of B (3.00) or better

Repeatable for credit: No
Grade Mode: Standard

Course changes effective: Summer 2023